Referral partners

An AEB referral partner is a company or organization that identifies potential customers and recommends AEB solutions where relevant. Referral partners act as trusted connectors between AEB and prospective clients, without taking on implementation, integration, support, or account management responsibilities.

The AEB referral partner program is designed for consultancies, software providers, industry experts, advisors, network organizations, and other businesses with strong customer relationships that want to recommend trusted supply chain, customs, or trade compliance solutions without delivering the project themselves.

Becoming an AEB referral partner allows organizations to create additional value for their network by recommending proven software solutions from a trusted provider. It also offers a simple way to benefit commercially through commissions, without the need to build delivery, support, or integration capabilities.

Referring customers to AEB can help you strengthen your trusted advisor role while offering access to established solutions for customs, trade compliance, logistics, and supply chain processes. It is a straightforward way to expand your value proposition and benefit from successful referrals.

No. Referral partners do not take on implementation, integration, support, or delivery responsibilities. Their role is to identify potential demand, make introductions, and recommend AEB where there is a good fit.

Not necessarily. While industry knowledge and a good understanding of customer needs are always helpful, referral partners do not need deep technical implementation expertise. The model is especially suitable for organizations with strong networks, trusted customer access, and a good sense of when AEB solutions may be relevant.

A referral partner identifies opportunities and introduces prospective customers to AEB, but does not sell, implement, integrate, or support the solution. A reseller partner, by contrast, usually takes on a more active commercial role and may sell AEB solutions directly under its own commercial model.