
High demand for UK brands: China online shoppers
Royal Mail, the UK’s national postal service, published a new study as part of its annual Delivery Matters report. It reveals over half of China's online shoppers purchasing UK brands.
Royal Mail, the UK’s national postal service, published a new study as part of its annual Delivery Matters report. It reveals over half of China's online shoppers purchasing UK brands.
Royal Mail's study was commissioned ahead of Singles’ Day in China, the world’s biggest online shopping day. It was published in November 2017 and is based on a survey of 1,500 online shoppers in China on shopping habits and preferences.
The new report finds that Chinese online shoppers strongly click with British brands, with over half of them purchasing UK goods online. Royal Mail has joined the Chinese e-commerce boom in 2015 when it launched an online storefront on Tmall Global, Asia’s largest business-to-consumer (B2C) retail platform, which lets businesses sell directly to millions of consumers throughout China.
Tmall is widely considered an important platform for the Chinese retail strategies of leading global businesses and an effective avenue for penetrating the Chinese market. Royal Mail opened its store on Tmall in 2015 to offer Chinese online shoppers more direct access to authentic, high-quality British products while giving British retailers access to Chinese consumers. Royal Mail is one of the first postal organizations to set up a flagship store on Tmall.
The new study by Royal Mail confirms that there is a real appetite for “Brand Britain,” whose goods are regarded as well made and genuine:
Royal Mail reported that this study delivers a deep dive into the largest e-commerce market in the world and that by 2020, China’s e-commerce market is expected to be larger than those of the US, Japan, Germany, the UK, and France combined.
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