The Triple Bottom Line and Looking Ahead to 2010
Posted by Jim Fay on Tue, Jan 12, 2010 @ 04:08 PM
After finishing up 2009 with our major Blu announcement, everyone at AEB is excited about the New Year. 2010 already seems to quickly be distinguishing itself as Greentech Media's Michael Kanellos pointed out after a flurry of greentech VC activity last week. It's great to see this kind of momentum, which speaks volumes about the health of the clean technology industry as a whole.
AEB CEO Mitch Tyson started the year with an issue that he's deeply invested in: The triple bottom line. It's not a new business philosophy, but one that is still evolving and that some companies want but haven't committed to. In his column entitled "Why The Triple Bottom Line Matters More Than Ever" on GreenBiz.com, Mitch explores the history of the triple bottom line, as well as the importance and benefits of pursuing sustainability in business. Through his role with the New England Clean Energy Council and as a voice in the cleantech industry, triple bottom line is not only a practice that is embedded in his own company, but one he's always discussing and advocating.
Thanks to all for tweeting the article! Follow AEB on Twitter @AdvElectrnBeams.